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Measure the performance of your entire marketing funnel in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter, data-driven marketer.

Measure Your Entire Marketing Funnel, All in One Place

Start making smarter, data-backed decisions with HubSpot’s integrated analytics.

Request a demo

See why thousands of customers use HubSpot to track and measure their marketing.

All the Data You Need to Make Smarter Marketing Decisions

  1. Measure your whole marketing funnel from acquisition to close.

    Track the complete customer lifecycle, from anonymous visitor to loyal customer.

    Break down any report by the contact or company-level properties in your database or CRM to discover key trends in your data over time. Create events to track actions taken on your website so you can understand visitors’ behavior and trigger automation workflows.

    Spaghetti Plain Pompom Ribbed Bodysuit Straps Casual Embellished Then close the loop on your marketing efforts with attribution and revenue reporting so you can double down on the content and activities that contribute to your bottom line.

  2. Analyze your site’s performance with key website metrics.

    Measure both the quantity and quality of traffic you’re getting to your website as a whole, or on a page-by-page basis.

    Analyze how each of your pages are performing, and identify which traffic sources bring in the most website sessions, contacts, and customers over time. Filter your analytics by country or a specific URL structure — then drill down into each source to see the individual contacts and companies it’s generating and compare key metrics like sessions and conversion rates.

    When you know which sources of traffic are driving the most value, you can focus your marketing campaigns on the ones that matter.

  3. Get detailed reports for each of your marketing channels.

    With HubSpot, analytics are built into everything you do, right out of the box.

    See detailed reports for every one of your marketing assets, from website and landing pages, to emails, blog posts, social media accounts, calls-to-action, and more. Then add any report to your dashboard so you’re tracking your most critical metrics all in one place — and can easily share those insights with the rest of your team.

    With HubSpot’s integrated analytics, you’ll have all the data you need to make smarter, data-driven decisions that help you grow.

All-in-One Inbound Marketing Software for Your Entire Team


Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.


Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.


Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.


Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.

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Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.


Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

See why thousands of customers use HubSpot to track and measure their marketing.